Why I'm Not Ready to Optimize for AI (Yet)
Here's why "it depends" is the only honest answer about SEO's future and why going all in on GEO is not a smart move yet.
Weekly Readings #2: The Future of Work and SEO Benchmarks
A mix of insights on career paths, SEO benchmarks, AGI, and why silence might be the best life hack.
Lessons from Six Years of Writing Online
Reflections on audience behaviors, platform pitfalls, and what keeps writing online worth it.
Weekly Readings #1: Chaos, problem solving and AEO
Optimizing in the age of AI, problem-solving strategies, and why chaos isn’t the best economic policy.
Book Summary: Radical Candor
How to Get What You Want by Saying What You Mean
How I Found Freedom in an Unfree World: Summary
Personal Strategies for Navigating Social and Political Constraints
Back to Blogging: Plans for 2025
Here’s a glimpse into what I’ve been up to —cooking up new ideas, baking fresh projects, and writing stuff that bring it all together.
Marketplace SEO Insights from 3 years and 9 marketplaces
After 3 years of doing SEO for a portfolio of marketplaces at Adevinta, today I am leaving my job. I sit down to write this article with the intent of saving my learnings and recording the insights I gained during this chapter of my SEO life.
Frameworks to Facilitate Crucial Conversations
We all have those conversations we are even avoiding or which usually get into an emotional debate with hurt feelings. The book, Crucial Conversations offers tools and practices to handle these dialogues better.
7 Lessons on Decision Making Learned from Poker
Make better life decisions by applying a professional poker player's insights who combines her experience with decades of research on decision-making.
How to Shift Your Perspective and Get Unstuck? (The Art of Possibility Summary)
Have you ever felt stuck in your life? Have you ever felt the urge to change but didn't know where to start? The Art of Possibility gives you the tools to answer these questions.
What I learned from Writing Without Bullshit
We read on mobile screens. We skip the boring parts. We don't even click on the bullshit. Writing Without Bullshit is a book about how to write e-mails, messages and articles that are worth reading.