Marketing
Google will turn off Universal Analytics and it is nudging us to move to Google Analytics 4. I made the jump months ago. This is my review of how I use GA4 to measure the performance of a simple blog.
Growth
Don't read a book. Read its summary. Don't watch a movie. Check its review. But do these information vessels provide any value to its consumer and to its creator?
Marketing
Influencers, best practices, and competitive intelligence. These trending buzzwords can lead either to inspiration or anxiety. But is it true that "comparison is the thief of joy"?
Growth
It is frustrating to realize a few months after reading a book that you don't remember anything from it. I started taking notes in books to avoid this but found other nice side effects on the way.
Books
The Practise of Groundedness is a book about the uncompromisable values required to live a fulfilling life. It is not about peak performance or lifestyle hacks, but about the foundations that make striving for more sustainable.
Growth
We are addicted to growth. We have a "good economy" only when it grows. We feel productive only when we do more. We are wealthier when we have more stuff. But less is often more in life and marketing as well.
Marketing
With the rise of AI-generated content, with more useless SEO articles, and with Google's attempt to promote good content, the importance of quality became an important topic. But what is good content and how to create it?
Growth
When best practices are not delivering results and copying the industry leaders brings you disappointing numbers, you are right to ask: what if you try something new? What if you start to be more rebellious?
Marketing
Looking back and confronting our old assumptions can bring some serious value to the table. I revisit my favorite trends from 2022 that surprised me.
Marketing
The majority of businesses and personal blogs are putting out articles that simply don't contribute to any meaningful business outcome. With the Opportunity Solution Tree, you can switch your mindset and write better about what matters.
Books
Cultural patterns impact what we see, who we see, and how we act based on them. The goal of The Culture Map by Erin Meyer is to help us decode signs of different cultures and help the reader thrive in a global environment.
Marketing
I am publishing on a Ghost blog which attracts the majority of its readers from organic search. The Ghost CMS can be a great choice if you want to publish SEO-optimised articles, but it's not just sunshine and rainbows.