Marketing
On how AI might change SEO
The world doesn’t need another article about ChatGPT. I don’t want to deal with AI. But it is here to stay with its opportunities and challenges. So why not discuss them?
Norbert Hires
Marketing
Creating Under Your Name vs Building a Creator Brand
Creating content online is not some strange hobby anymore. The number of creators skyrocketed, and platforms made it easier to share your thoughts. But should you create under your own name or create an umbrella for your project?
Growth
Thirteen Beliefs of Mine
Beliefs simplify the world and guide our actions. But they got destroyed and debunked over time. I share some of my most persistent ones in this article
Books
The Rational Optimist: Summary & Key Ideas
The Rational Optimist is a book about how humans overcame challenges, evolved beyond imagination and why these facts can give us hope when it comes to our future.
Marketing
My stupid simple Google Analytics 4 setup
Google will turn off Universal Analytics and it is nudging us to move to Google Analytics 4. I made the jump months ago. This is my review of how I use GA4 to measure the performance of a simple blog.
Growth
The Insignificance of Summaries
Don't read a book. Read its summary. Don't watch a movie. Check its review. But do these information vessels provide any value to its consumer and to its creator?
Marketing
When Comparison is the Thief of Joy
Influencers, best practices, and competitive intelligence. These trending buzzwords can lead either to inspiration or anxiety. But is it true that "comparison is the thief of joy"?
Growth
How to Take Notes from Books
It is frustrating to realize a few months after reading a book that you don't remember anything from it. I started taking notes in books to avoid this but found other nice side effects on the way.
Books
The Practise of Groundedness Summary
The Practise of Groundedness is a book about the uncompromisable values required to live a fulfilling life. It is not about peak performance or lifestyle hacks, but about the foundations that make striving for more sustainable.
Growth
Why is less more? Examples from Marketing & Life
We are addicted to growth. We have a "good economy" only when it grows. We feel productive only when we do more. We are wealthier when we have more stuff. But less is often more in life and marketing as well.
Marketing
What is good content (but really)?
With the rise of AI-generated content, with more useless SEO articles, and with Google's attempt to promote good content, the importance of quality became an important topic. But what is good content and how to create it?
Growth
How to be a Rebellious Marketeer?
When best practices are not delivering results and copying the industry leaders brings you disappointing numbers, you are right to ask: what if you try something new? What if you start to be more rebellious?