Marketing
Analyzing publishers with hundreds of millions of clicks is a great way to learn SEO. Search Engine Optimisation for News is unique. Google News & Discover are enormous traffic magnets. So let's check what the most prominent publishers are doing to leverage these opportunities!
Books
Made to Stick is a book about transforming ideas into simple stories that inspire people to act. The authors analyzed the most famous urban legends, the best advertisements, and a fair amount of research to come up with the SUCCES framework of good stories.
Marketing
I am blogging with Ghost for one year today. I published 65 articles, broke the site several times, moved from self-hosting to Ghost Pro, and got numerous updates. This is a good point to reflect on whether Ghost is worth it and give you an overview of the Ghost Blogging Platform.
Books
In The Psychology of Money author Morgen Housel uses interesting stories to illustrate our unlogical behavior with money. We are taught that money is science while it is rather stories, emotions, and soft skills.
Books
Antifragile is about how one system can get better from randomness and shocks while others are broken by the same forces. In Antifragile we can learn about making our life & decisions more robust and spot fragile systems to minimise loss.
Marketing
Dictionaries are a goldmine of SEO Patterns. They have insane amount of pages. Competition is fierce and the type of keywords they target are one of the biggest bucket of popular informational keywords. Plus they drive insane amount of traffic. We will investigate how.
Marketing
We all do the same in SEO. We observe often used components of websites, patterns in traffic and in keywords a competitor is ranking for. Then we reverse engineer the observed patterns in order to grow.
Marketing
An experiment on how translated SEO content can perform in Google Search 6 months after launch.
Books
The Pathless Path is a book about what happens when you achieve success based on others' terms and still feel miserable. It’s about our unhealthy relationship with work, money, and accomplishments and how to fix that.
Marketing
The Core Web Vitals metrics became a ranking factor for mobile and desktop searches recently. Beforehand Google gave us tools to measure these elements, charts to analyse, but how important are these metrics in reality? How does core web vitals affect SEO?
Marketing
Measuring the impact of your SEO work is a necessity regardless of the nature of the project you are working on. I share my thoughts on how to create predictions for SEO, what KPIs are worth tracking and how.
Books
Empowered is a book about how to build a strong product organization and why does it worth it. The author dedicates his work to product leaders, but the takeaways of this book are valuable for most of us.