Back to Blogging: Plans for 2025
Here’s a glimpse into what I’ve been up to —cooking up new ideas, baking fresh projects, and writing stuff that bring it all together.
Latest
Marketplace SEO Insights from 3 years and 9 marketplaces
After 3 years of doing SEO for a portfolio of marketplaces at Adevinta, today I am leaving my job. I sit down to write this article with the intent of saving my learnings and recording the insights I gained during this chapter of my SEO life.
Frameworks to Facilitate Crucial Conversations
We all have those conversations we are even avoiding or which usually get into an emotional debate with hurt feelings. The book, Crucial Conversations offers tools and practices to handle these dialogues better.
7 Lessons on Decision Making Learned from Poker
Make better life decisions by applying a professional poker player's insights who combines her experience with decades of research on decision-making.
How to Shift Your Perspective and Get Unstuck? (The Art of Possibility Summary)
Have you ever felt stuck in your life? Have you ever felt the urge to change but didn't know where to start? The Art of Possibility gives you the tools to answer these questions.
What I learned from Writing Without Bullshit
We read on mobile screens. We skip the boring parts. We don't even click on the bullshit. Writing Without Bullshit is a book about how to write e-mails, messages and articles that are worth reading.
Escape the everyday grind by chilling out in a well with Murakami
The Wind-Up Bird Chronicle is a Murakami Haruki novel, in which an everyday guy is dragged into strange situations. Enjoy the inappropriate phone calls, absurd dreams, and the cold of the old well in a magical world where everything has some real-life teachings.
Biggest Ghost Websites & My Favourite Newsletters
Let’s learn from some of the biggest blogs on the internet running on Ghost. Check their themes, design and SEO performance while I expand the list with my favourite Ghost newsletters.
From capturing to creating demand with writing
In the past, I have selected topics to write about only which had a popular keyword tied to them. This article doesn’t have a keyword but I bet it will be better than the others. Let me show you how.
On how AI might change SEO
The world doesn’t need another article about ChatGPT. I don’t want to deal with AI. But it is here to stay with its opportunities and challenges. So why not discuss them?
Creating Under Your Name vs Building a Creator Brand
Creating content online is not some strange hobby anymore. The number of creators skyrocketed, and platforms made it easier to share your thoughts. But should you create under your own name or create an umbrella for your project?
Thirteen Beliefs of Mine
Beliefs simplify the world and guide our actions. But they got destroyed and debunked over time. I share some of my most persistent ones in this article
Books
The Rational Optimist: Summary & Key Ideas
The Rational Optimist is a book about how humans overcame challenges, evolved beyond imagination and why these facts can give us hope when it comes to our future.
Marketing
My stupid simple Google Analytics 4 setup
Google will turn off Universal Analytics and it is nudging us to move to Google Analytics 4. I made the jump months ago. This is my review of how I use GA4 to measure the performance of a simple blog.
Growth
The Insignificance of Summaries
Don't read a book. Read its summary. Don't watch a movie. Check its review. But do these information vessels provide any value to its consumer and to its creator?
Marketing
When Comparison is the Thief of Joy
Influencers, best practices, and competitive intelligence. These trending buzzwords can lead either to inspiration or anxiety. But is it true that "comparison is the thief of joy"?
Growth
How to Take Notes from Books
It is frustrating to realize a few months after reading a book that you don't remember anything from it. I started taking notes in books to avoid this but found other nice side effects on the way.
Books
The Practise of Groundedness Summary
The Practise of Groundedness is a book about the uncompromisable values required to live a fulfilling life. It is not about peak performance or lifestyle hacks, but about the foundations that make striving for more sustainable.
Growth
Why is less more? Examples from Marketing & Life
We are addicted to growth. We have a "good economy" only when it grows. We feel productive only when we do more. We are wealthier when we have more stuff. But less is often more in life and marketing as well.
Marketing
What is good content (but really)?
With the rise of AI-generated content, with more useless SEO articles, and with Google's attempt to promote good content, the importance of quality became an important topic. But what is good content and how to create it?
Growth
How to be a Rebellious Marketeer?
When best practices are not delivering results and copying the industry leaders brings you disappointing numbers, you are right to ask: what if you try something new? What if you start to be more rebellious?
Marketing
Online Trends That Suprised Me in 2022
Looking back and confronting our old assumptions can bring some serious value to the table. I revisit my favorite trends from 2022 that surprised me.
Marketing
Write Better with the Opportunity Solution Tree
The majority of businesses and personal blogs are putting out articles that simply don't contribute to any meaningful business outcome. With the Opportunity Solution Tree, you can switch your mindset and write better about what matters.
Books
The Culture Map: Summary of Key Ideas
Cultural patterns impact what we see, who we see, and how we act based on them. The goal of The Culture Map by Erin Meyer is to help us decode signs of different cultures and help the reader thrive in a global environment.