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Not everyone wants to be a top athlete, world-class musician, or scientist. But nowadays, when there are eight sub-disciplines of every field, it is legitimate to ask: When is it worth specializing? And when not?
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Why do we buy 500 years old books? How can a music record from the ’60s stay relevant and be popular over time? The secret lies in how they were created and marketed. They are Perennial Sellers.
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Exercises of storytelling workshops, concrete and immediately applicable tips, story examples, and a summary of Storyworthy.
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Would you like to immerse yourself in another age? Read about the shapers of history, or improve yourself by observing the practices and mistakes of others? After Heraclitus, we know you can't step into the same river twice, but there is so much advice in the lives of others.
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The label “banned book” could also be seen as a good marketing tactic, but unfortunately, this is still not the case. While the promise of forbidden knowledge undeniably has a stimulating effect on reading, throughout history writers have been silenced because of the ideas behind their stories, and today in
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How often do you look inward and reflect on your actions? This is my list of the best self-awareness books which provided me good questions to start with. I have read each book and recommend only the best. > "We go beyond not being important, but not by becoming
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The Score Takes Care of Itself is the personal map for success for one of the most creative and successful NFL coaches whether in professional football or anywhere else.
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How do ads affect us? What practices are using salespeople when trying to sell to us? How do they get to donate in the mall against our will? Social psychologist Robert B. Cialdini answers these questions, among others, in his practical yet scientific book. Influence is a great summary of
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The Richest Man in Babylon is one of the most impactful books about personal finance. It's a good introduction to the timeless wisdom of managing our assets. Babylon had three valuable resources: fertile land, the water of rivers, and its talented inhabitants. The richest city in the ancient
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Nassim Nicholas Taleb is an American-Lebanese stock market analyst, option trader, statistician, and writer. His first book (Fooled by Randomness) was published the week before September 11, 2001. In Fooled by Randomness, Taleb discusses the likelihood of an airplane crashing into an office building, which, in the light of what
Books
Bridgwater Associates is the world’s largest hedge fund, managing more than $150 billion. Although many people have written about them in recent years in connection with money market movements and investments, their corporate culture, which enables them to achieve extraordinary results, is also remarkable. Their unorthodox operation is characterized
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Have you ever felt that you are not enough? That you are an imposter who just pretends to understand what he’s doing? Whether we’re talking about sports, our job, or assembling a tent, I’m sure we’ve all experienced that feeling. In most cases, the phenomenon is