Marketing
Lessons from Six Years of Writing Online
Reflections on audience behaviors, platform pitfalls, and what keeps writing online worth it.
Marketing
Experiments, case studies, and book summaries about how to do clever marketing. I write about SEO and growth topics supported by my professional experiences and personal tinkering on the web.
Marketing
Marketplace SEO Insights from 3 years and 9 marketplaces
After 3 years of doing SEO for a portfolio of marketplaces at Adevinta, today I am leaving my job. I sit down to write this article with the intent of saving my learnings and recording the insights I gained during this chapter of my SEO life.
Marketing
What I learned from Writing Without Bullshit
We read on mobile screens. We skip the boring parts. We don't even click on the bullshit. Writing Without Bullshit is a book about how to write e-mails, messages and articles that are worth reading.
Marketing
Biggest Ghost Websites & My Favourite Newsletters
Let’s learn from some of the biggest blogs on the internet running on Ghost. Check their themes, design and SEO performance while I expand the list with my favourite Ghost newsletters.
Marketing
From capturing to creating demand with writing
In the past, I have selected topics to write about only which had a popular keyword tied to them. This article doesn’t have a keyword but I bet it will be better than the others. Let me show you how.
Marketing
On how AI might change SEO
The world doesn’t need another article about ChatGPT. I don’t want to deal with AI. But it is here to stay with its opportunities and challenges. So why not discuss them?
Marketing
Creating Under Your Name vs Building a Creator Brand
Creating content online is not some strange hobby anymore. The number of creators skyrocketed, and platforms made it easier to share your thoughts. But should you create under your own name or create an umbrella for your project?
Marketing
My stupid simple Google Analytics 4 setup
Google will turn off Universal Analytics and it is nudging us to move to Google Analytics 4. I made the jump months ago. This is my review of how I use GA4 to measure the performance of a simple blog.
Marketing
When Comparison is the Thief of Joy
Influencers, best practices, and competitive intelligence. These trending buzzwords can lead either to inspiration or anxiety. But is it true that "comparison is the thief of joy"?
Marketing
What is good content (but really)?
With the rise of AI-generated content, with more useless SEO articles, and with Google's attempt to promote good content, the importance of quality became an important topic. But what is good content and how to create it?
Marketing
Online Trends That Suprised Me in 2022
Looking back and confronting our old assumptions can bring some serious value to the table. I revisit my favorite trends from 2022 that surprised me.
Marketing
Write Better with the Opportunity Solution Tree
The majority of businesses and personal blogs are putting out articles that simply don't contribute to any meaningful business outcome. With the Opportunity Solution Tree, you can switch your mindset and write better about what matters.