Experiments, case studies, and book summaries about how to do clever marketing. I write about SEO and growth topics supported by my professional experiences and personal tinkering on the web.
Marketing
Product-Led SEO is a book about first-principle thinking in SEO. Instead of sharing ineffective tactics or analyzing Google guidelines like in most SEO books, Eli Schwartz put together a practical book with (as it looks like) timeless principles of search.
Marketing
The Pareto Principle helps you identify critical activities, and by leaving out less important tasks you can achieve better results in less time.
Marketing
On the way to work, you turn on the radio. The current hit is interrupted by a talk show. By the way, you listen to the radio for some pop music, but this conversation catches on for some reason. The guest is interesting, the topic is good, but after 5
Marketing
You are lucky if you are looking for resources to learn about online marketing. You type some words into your favorite search engine and get impactful blog posts, useful online courses and you can watch a ton of videos of experienced marketing professionals. But what about books? What should you
Marketing
I started to experiment with search engine optimization three years ago. After completing countless courses, reading online marketing books and professional articles, I have started to get a sense of what SEO is all about. I soon realized that if I wanted to get results with search engine optimization, I
Marketing
I have been doing SEO for three years now. I know that three years is no big deal, but during that period of my life I was living and breathing SEO (besides the agency work I was doing freelance gigs and built side projects in my “spare” time) so may